The neighbourhood of Marrickville is vibrant and diverse, with a buzzing creative vibe and a strong love of local. It was key that the new identity encompassed all of this.
The solution centres around an angular grid, the shape of which was derived from the ‘M’ in ‘Metro’ and a suite of assets was created to form a patchwork, inspired by the diverse cultures and lifestyles of the area.
Genuine local residents were shot by a local photographer, who captured natural and lively community images. A range of illustrations was carved out by a local artist and an entire alphabet was carved from rubber stamps, then scanned in to create a unique and ownable font, now named ‘Marrickville Made’. A black pipeline, derived from the letterforms of the logo overlaps photography, patterns and textures, connecting the grid and providing direction and continuity.
A unique look for this cool little corner of Sydney’s Inner West.
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“The Boxer & Co. team captured our brand vision and customer segments in such a unique and fun way, helping Marrickville Metro to go beyond a typical Shopping Centre. An efficient team with upfront processes. A dream agency!”
Marketing Manager, AMP Capital