We, the many*
Carbon Neutral Food
Involved right from the outset, we were able to provide this carbon-neutral sustainability-focussed movement with naming, brand design, packaging design and retailer presentations.
The name was borne from the fact that the business is created by a group of Byron Bay families and by a crowd-funded launch, all coming together to do their part. It’s also a message to all of us; doing your part for the environment isn’t about being perfect, but all of us working together, each taking small steps to become responsible for the future that we’re creating. The name also doubles as a lead into communications ‘We* are carbon neutral’, ‘We* say yes’, ‘We* are a movement’ etc. The * in the logo doubles as a wind turbine.
The packaging features bold and energetic colours deriving from the naturally vibrant food and ingredients. These colours work from light to dark and dark to light depending on the range. Several layers which capture different facets of the brand and product. Each variant has been given a name which flows from the brand’s name into a call to action. We, the many Rise; We, the many Live.
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The back of pack illustration breaks down the brand’s game plan by laying out how its product builds a carbon neutral future. From carbon efficient manufacturing to the profits going into projects for a better future. All in all, a remarkable brand to be a part of the creation of.
“We*, The Many is a passion project that is close to my heart. We came into this project with not only a new product concept, but a completely new business model too. Boxer & Co. was tasked with bringing this innovation and complexity to life and we are beyond delighted with the results. We are stoked! ”
Co-Founder – We* The Many