Made To Entertain
From Chickenless Money Bags to Porkless Spring Rolls, each of these plant-based entertaining products has been carefully formulated to taste as true to its meat counterpart as possible.
Boxer & Co. created the brand from inception. The logo has been drawn freehand to give a sense of uniqueness and approachability, while also communicating the mission of the brand – to take care of our planet. The rest of the pack has been illustrated freehand, giving the sense that it has been directly drawn onto the kraft stock, portraying the, personal touch that’s synonymous with Coco & Lucas’ products.
A unique and quirky tone of voice, with casual phrases like ‘Roll it To Me’ and ‘Look! No Chook!’ reinforces the fun nature of the brand and graphics. Overhead, Instagram-style, roughly placed photography showcases the product beautifully, whilst interacting with the graphics in a fun, unique and holistic way.
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“The brand Boxer & Co. created for me is completely perfect. They’ve taken a serious subject and layered fun, yumminess and accessibility into it, so that it feels like it’s been made for vegans, vegetarians, flexitarians or anyone who just wants to explore this blossoming plant-based world”
CEO Coco & Lucas’ Kitchen