Grove Juice
Raising a Glass to the Grove
Proudly producing since 1969, Grove Juice came to us, seeking a refreshed brand and packaging design to reflect their beautiful history of family values, authenticity and community. The new design also needed to command credibility and deliver a promise of exceptional taste and quality.
The resulting brand is grounded in modern heritage, which comes to life in the custom illustration depicting three generations of family members and even their two dogs, Wally & Bugs! Illustrated by Vanessa Wright. A stamp of provenance adds further detail and shows the location of the company groves. The new logo sits proudly, yet is intricately crafted, with details in the letterforms like the ‘R’ reaching out to hug the ‘O’ which itself symbolises an orange. We worked in collaboration with illustrator Phillip Small to create a suite of stunning botanical drawings to feature as a unique visual wallpaper on every pack, transporting you to the grove. The relevant fruits from each variant stand bold against contrasting colours, creating a modern twist and forming an ownable asset which can be repurposed on other collateral. The bottom panel of the pack creates batch-crafting cues with handwriting, stamps and even the signature of Dick Estens, the current custodian of the family business.
Overall, it’s a handcrafted, fresh, vibrant and authentic design that truly celebrates the quality of this delicious juice.
More info: Contact us
“Since our very first conversation, Boxer and Co have been a dream to partner with. We tested four concepts with consumers before we chose a winner, and all four performed significantly above benchmarks with chilled juice users, making for a very difficult decision! What sets Boxer and Co apart is the ability to think beyond the pack and develop distinctive assets that will stand the test of time. Everyone (I mean EVERYONE) loves our new look, and we are excited to see just how far this beautiful brand can go over the coming years. Thank you to the Boxer and Co team, we are so proud of what we have achieved together”
Liz Brookes,
General Manager – Marketing
