Drink without moderation
This redesign project involved creating a new memorable and distinctive visual language that pushed the brand into a more sophisticated luxury territory. The scientists behind this non-alcoholic drink brand use mixology mastery to blend native botanical ingredients and create unexpected, intriguing and satisfying drinking experiences. Boxer & Co.’s task was to bring that to life with a suite of visual assets.
The heart of the new branding is a strong and unique monogram representing Altina’s A. It’s a powerful and very recognisable symbol that elevates the brand and communicates its premiumness and outstanding quality.
This symbol is more than a simple monogram, it’s a Sensorial Monogram. The design goes beyond by creating a unique visual for each wine, based on 4 elements that define its flavour profile. The result is a strong and ownable personality on pack which also aids navigation. Most importantly the complexity and detail in the design speaks to the expertise and science behind the creation of the beverages.
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From sipping on La Vie en Rose we extracted 4 strong sensorial experiences which are represented by different graphic elements. The delicacy of Rose Petals, the subtle tang of Native Rosella, the sweetness of Orange and the crisp end notes of Cayenne. These beautiful graphic elements flow in and out through the monogram almost minimising the way the flavours develop and linger as you sip on.
“Working with Boxer & Co has allowed us to elevate the ALTINA brand to true luxury status. The response from our customers and the trade has been universally positive. The team were wonderful to work with, I’d highly recommend Boxer & Co to anyone in looking for a packaging design partner in the FMCG space.”
Founder and CEO at Altina Drinks