Republica

Brew Your Own Adventure

When República approached us, they had a clear vision for their company but needed that vision to be visually translated and to create a significant impact. Their packaging underwent a transformative redesign to address challenges in the competitive Australian coffee market. In response to the growing dominance of major brands, the focus was on amplifying the brand’s unique selling proposition – sustainability. The redesign aligns with a targeted strategy catering to millennials, with a carefree Adventurer lifestyle at its core. This holistic approach aims to elevate the brand’s visibility across diverse channels, leveraging customer loyalty and eco-friendly practices.

We achieved a simplistic yet effective solution, capturing distinct elements that enhance the brand’s Colombian roots and expertise in flavour and quality. The seal device reflects this, featuring Colombian national symbols like the Andean Condor flying proudly overhead. The undulating rippling of waves brings movement, vibrancy, and aroma. A topographically crafted landscape of Colombia sweeps across, fluidly morphing into coffee berry foliage, further imbuing the brand with adventure and travel. It’s an exploration of a world of flavour in the comfort of our own home.