A world of plants
Bickfords, an iconic Australian owned business, usually known for its cordials approached us to design their innovative new range of plant-based milks. The time had come to evolve Bickford’s to a new era, relevant for a new generation and a changing world.
Boxer & Co. worked on the project from its initiation, through brand and packaging design, POS, digital media and television commercial. The challenge was to both leverage the businesses heritage, whilst taking it in this new, modern on-trend direction.
The packs are adorned with pastel hues, which create a milky backdrop for a flourish of lifestyle elements, usage-suggestions and nature, all neatly housed together in a whimsical crest which then heros the core ingredient. Typography is simple and sophisticated, so it feels equally at home either on the breakfast table or a barista’s bar. Subtle gold touches are scattered throughout to tastefully nod to the premium nature of the product. Heritage, modernised for the future.
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“It was important in this project to have a design that recognised that a heritage brand could exist comfortably in a dynamic, modern category – the team at Boxer did an amazing job of working with us to get that completely right”
Senior Brand Manager, Bickford’s