Coco & Lucas’ Kitchen
For Junior Foodies
It’s always exciting to create an entire brand from scratch, and even better when the client wants to break all the rules within a category.
Coco & Lucas’ Kitchen was born out of an entrepreneurial client’s vision to nourish fussy little eaters and kids with dietary requirements.
We created a flexible brand for these healthy, nutritious, home-cooked frozen meals. The result is a vibrant showcase, using an eclectic mix of paint daubs and editorial styled food photography. In a category normally awash with bright colours and cartoons, this packaging talks to both children and parents, proving that kids’ products don’t have to look tacky or patronising.
Coco & Lucas teamed up with David Vu to create the Asian Meals range. Authenticity was the key for these frozen meals. A combination of Kraft, stamped details asian influenced patterns and editorial style photography were used.
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“Boxer & Co. quickly understood my vision and acted as a true and trusted partner in my journey. I’m so proud of the end result. I LOVE my brand!.”
Diem Von Fuggersberger,
Founder, Coco & Lucas’ Kitchen