Boxer & Co. worked closely with the owners of Brookfarm to create this sub-brand, working holistically from naming through illustration, typography, photography and into artwork.
The typography of the ‘Bloom’ brandmark has a hand-crafted and natural free-flowing vibe, echoing the nature of this minimally processed, nourishing product. A beautiful watercolour wash offers strong range distinction and anchors the photography and graphic elements in a positive, uplifting way. Watercolour birds, butterflies and dragon flies appear to flutter across the pack, representing the diversity of the Brook family’s own hinterland plantation. A single painted macadamia leaf illustration casually links back to Brookfarm’s core brand identity.
Overall, the gentle free-flowing graphics and photography ‘Bloom’ from the source of ingredients, telling the story of Brookfarm’s heritage, while celebrating the diverse Byron Bay region. Ingredient cameos are displayed in a relaxed and natural fashion, enhancing the quality and realness of the product.
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“From concept to creation was a shared journey, however Boxer & Co’s leadership and conviction in design allowed us to realise a brand and execution of that brand – well beyond our expectations. Whilst acknowledging our heritage, Boxer crafted a new design direction, allowing our product suite to still stand side-by-side, but open up a new conversation with our consumers.”
Head of Marketing – Brookfarm