Coco & Lucas’
For Junior Foodies
It’s always exciting to create an entire brand from scratch, and even better when the client wants to break all the rules within a category.
Coco & Lucas’ Kitchen was born out of an entrepreneurial client’s vision to nourish fussy little eaters and kids with dietary requirements.
We created a flexible brand for these healthy, nutritious, home-cooked frozen meals. The result is a scrapbook feel, using an eclectic mix of paint daubs, editorial styled food photography and stencilled children illustrations. In a category normally awash with bright colours and cartoons, this packaging talks to both children and parents, proving that kids’ products don’t have to look tacky or patronising.