Coco & Lucas’ Kitchen

For Junior Foodies

It’s always exciting to create an entire brand from scratch, and even better when the client wants to break all the rules within a category.

Coco & Lucas’ Kitchen was born out of an entrepreneurial client’s vision to nourish fussy little eaters and kids with dietary requirements.

We created a flexible brand for these healthy, nutritious, home-cooked frozen meals. The result is a vibrant showcase, using an eclectic mix of paint daubs and editorial styled food photography. In a category normally awash with bright colours and cartoons, this packaging talks to both children and parents, proving that kids’ products don’t have to look tacky or patronising.

Coco & Lucas teamed up with David Vu to create the Asian Meals range. Authenticity was the key for these frozen meals. A combination of Kraft, stamped details asian influenced patterns and editorial style photography were used.