Little Gnashies

Smiles with Character

Our challenge was to create a Kids Oral health brand that had broad appeal locally and overseas.

To cut through the category norms that’s proliferated with dated FMCG design cues of what ‘traditionally appeals to kids’, we created a unique world that our characters can literally inhabit.

The Little Gnashies brand world consists of animals that exist in the natural world but created in a modern, bold and minimalistic style. The fun and playful execution of the characters paired with the single-minded visual cues around oral care creates strong appeal with families and engagement with kids alike, making brushing a fun experience for all.