The Bakers from Bari
Entrepreneurs Paul and Vivian Zurlo came to us with their vision to bring a handcrafted, Italian style Focaccia to modern Australian dinner tables. We helped bring their family heritage story to life with a contemporary twist.
The design celebrates the philosophy of the ZURLO brand – to connect people around the table over good conversation and delicious food. The dots on the logo loosely represent people breaking bread together around a table and also the hand-scattered toppings on their bread.
We developed the pack design to present flavours in an abstract and graphic way so that it reflects the authenticity and richness of the ingredients, but also works well in a modern retail environment. The aqua colour palette is inspired by the coast of Bari in the Italian region of Puglia, from which the Zurlo family originates.