Wicked Sister came to us for a revamp of their core range, which was beginning to feel dated in the world of premium chilled desserts.
Inspired by contemporary food photography and luxury indulgence cues, we developed a united range of products with strong taste appeal and a clear navigation system. The top and side panels of the packaging showcase photography that visually reveals what’s inside, making it feel that little bit more enticing!
While the design retains many of its existing brand equities, the products are tied together with a strong visual look and feel which gives them memorability on shelf.
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“The Boxer Team listened to our thoughts and ideas for our packaging, website, Facebook and digital refresh – we are wrapped with the finished result. The brand refresh has ultimately resulted in stronger branding presence and increased sales for the Company.”
General Manager, Wicked Sister Desserts