Making a Splash in Byron Bay
Brand creation for a cosy café up the coast in Byron Bay that aims to serve the best coffee and nourishing food for the body and soul. The name Velvet, chosen by the owners reflects their high quality offerings and warm, calming space – just like the waters that surround Byron.
We wanted to design a logo that emitted a vibe that was as smooth as Velvet and its coffee feels. Hand-crafted typography dances across a deep blue ink drop like waves on the horizon. The logo is supplemented by a string of related icons like a whale tale, a heart and a picnic knife and fork which all come from the same hand.
The branding was rolled out onto a whole suite of collateral; from coffee cups and greaseproof paper to picnic totes, t-shirts and their own in-house brand of Cold Brew Coffee packaging.