Breakfast On The Go!
Uncle Toby’s came to us with a brief to develop the packaging for their new range of oaty bakes, Breakfast Bakes. There was an opportunity for Uncle Tobys to exist as an easy, on-the-go, filling breakfast solution equivalent to a bowl of porridge – rivalling the liquids and biscuits currently occupying the category.
Our design needed to deliver to the realness of a home baked product, which we achieved by heroing a proud image front and centre of the delicious golden bake, forming a whole bake when two packs are side by side. In addition, we scattered some natural food cameos around the bake to depict the ingredients inside and used textured typography to help emphasise the real, handcrafted nature of the products.
We’ve created a design that can easily extend into other variants – watch this space for more on shelves next year!