Nestle Uncle Tobys
Bringing Joy to the Muesli Bar Aisle
Aussie Faves is a limited edition range that encompasses Australian culture through its favourite iconic flavours. We wanted to create a brightly coloured design that would disrupt the subdued muesli bar category and bring excitement and fun to kids’ lunchboxes.
The design has a joyful personality that speaks to families with its playful illustrations of children interacting with the product and pack, vibrant backgrounds and hand-drawn fonts and doodles. This is balanced by large, heroed bars and ingredients on wooden textures to cue realness and oaty goodness.