Table of Plenty
We leapt at the chance to redesign this delicious muesli, creating a stunning design that better reflects the brand’s caring, creative and innovative values.
The influence for the logo was a celebration of life, shown through a burst of abundance and natural imagery. The negative space below forms a subliminal pair of cupped hands cradling nature’s bounty.
The design was then developed for a new all-in-one breakfast product, Nourish & Go. Tumbling fruit and arrows are executed in a hand-crafted style to cue convenience without straying too far from the brand’s heartland.