The World of Rice
The design solution for the Health and Wellbeing range re-enforces the ‘from the earth’ nature of the product. A vegetable-inspired colour palette was created and a health store inspired paper-look bag texture forms a base for various hand-written style fonts. The benefits of each rice, such as Antioxidants, Dietary Fibre and Sustained Energy Release were given a particularly high ranking in the pack communication hierarchy in line with the product’s positioning.
Brown Rice Chips packaging designed to give a careful balance between delicious snacking and healthy cues, whilst the everyday microwave range of rices introduces new ’Steamed’ terminology to the category and continues SunRice’s strong variant colour blocking technique.