Welcome to the Sonny Side
This vintage chic new cafe chain was as much of a treat to design as the baked goodies it sells. Vintage seaside prints and carefree Aussie holidays inspired the vibe for the brand aesthetic which gave us a design framework that allows each outlet to embrace its locality and depict its town in a simpler light. There’s something new and fun to discover at each destination.
We wanted to continue the beachy feel by creating a flag which waves proudly above the logo, forming an ‘S’ for Sonny’s, as though the sea breeze had swept it into shape. The muted colour palette works to simulate the sun-faded signage of your local beach club while the flag serves as a beacon for each Sonny’s outlet.