A new, localised design of this global brand was required to maximise impact in this competitive space, due to Australia’s unique threat of the mortally dangerous Paralysis Tick.
As a behind the counter product, we needed a design that told a strong and clear message at distance.
The solution, a combined paw-shield mnemonic gives the reassurance that your furry friend is protected to the ultimate level and also provides 4 devices to call-out key product benefits.
Dog photography in the shield gives energy and an emotional connection with any pet owner, while a silver and white ‘armour’ pattern forms the background of the pack and portrays both science and efficacy.
Simparica… your sure shield against fleas and ticks.