Roar & Tonic
Small Pot, Big Noise.
A group of passionate foodies came to us, seeking a brand that would be as effervescent and unique as their newly created product.
Boxer & Co. created the brand for this kombucha yoghurt from its conception. The name ‘Roar & Tonic’ speaks to creating balance in your life. This ‘tonic’ is the antidote to life’s ‘roar’. The brand revolves around our protagonist, the small and unassuming Lionel the mouse, who has a calling to play music and create BIG noises. Lionel is seen playing a different loud instrument on each pack, demonstrating that small things can pack a BIG punch.
The white backdrop cues purity and dairy, juxtaposing the vibrant, attention-seeking neon palette which signifies energy and delivers an excitement for this innovative product. Overall, the aesthetic is simple and clutter free. The result is mouse-like in its tasteful design cues, yet lion-like in its visual impact.