Helping Babies Grow
We created a joyous new platform for this leading wet baby food brand. Babies love having fun with food – getting stuck in, poking their fingers into everything, getting messy and testing if things are squishy or squashy!
The ‘joy of food’ message is reflected in the vegetable coloured splats on each pack and the new, more artisan, illustrative style of the loveable Rafferty character. We introduced food photography to give taste cues, since this is genuinely the best tasting baby food on the market. We also introduced a super-easy to navigate system, making it easy for bleary-eyed new parents to shop!