Gourmet Food on the Fly
Total brand creation for a new food outlet that’s setting a new benchmark in the convenient food market by providing better quality nutritious foods.
We felt that nothing said convenience more than a ‘flying sandwich’! And we didn’t stop there; creating a whole suite of food related icons with wings – a flying bread stick, coffee cup, milk carton and juice bottle, working hard to create a smile in the minds of bleary-eyed commuters. Mixing those icons with design cues taken from classy European restaurants, a bespoke pattern and an ownable colour palette gives the brand a unique and refined feel.