For everyday, reliable staples
In ‘PaperClick’ we’ve created a brand that conveys its accessible price point and reliability but also brings a sense of playfulness to the category. The brand has both stationery and technology sub-categories, which align with each other whilst playing to their own necessary cues.
On stationery, the ‘burst’ is a creative element which brings excitement and depth, adding ownability to the PaperClick brand. The repeated use of half white, half blue packaging creates strong colour blocking and recognition. On tech, the hexaganol pattern adds depth and interest and allows the product claims the prominence they require.
On the brandmark, inspired by both sub-categories, an arrow that mirrors the bend in the ‘K’ represents both a mouse arrow (the tech side) and an envelope fold (the stationery side).