A Family Recipe
Nut Roasters is not just a brand – it’s a family, a tradition and knowledge, passed from generation to generation. Every one of their products is the result of years spent perfecting the family recipe.
We created a crest-like logo which features actual family members hand-roasting the nuts in their own proprietary way. The story plays out further on packaging and other branded elements, with relatives featured in silhouette, processing the nuts with due love and care. A family ‘signature’ further embellishes the tale.
Gold brings a premium feel to the logo, whilst the clean sans-serif font of the word mark introduces a modernity for the next era.