Green Love Co.
Love Your Body
We were tasked with total creation of this loveable weight loss coffee brand from naming to finish. We decided to stand out within the category by positioning the product as a yummy, boutique delicacy as opposed to using the normal complicated, tasteless health cues that are rife in comparable products.
The black pack with white brandmark is reminiscent of a chalkboard and lends gourmet cues. The typography is loose and luxurious, effortlessly taking the form of a heart to subtly cue the love and respect you’re paying your body. A small leaf within the logo hints at the natural properties of the product and each variant is highlighted with a flash of bright colour and crisp, matter of fact typography to symbolise efficacy.
Love your body, Love The Green Love Co.