Gourmet Garden approached us to create the packaging for a new, innovative range of sauces, designed as a fresh and healthy accompaniment to grilled meat.
Packed with locally grown herbs, spices and extra virgin olive oil, each product draws on traditional recipes from around the world including Spanish-inspired Salsa Verde and Italian favourite, Basil Pesto.
The design celebrates everything that is natural and fresh inside the pack, showing flavoursome ingredients tumbling directly onto the meat. The single-minded execution makes it intuitive for consumers looking for an alternative to packaged everyday sauces. The range navigation was kept as simple as possible through the use of bold, coloured typography that clearly denotes flavour.
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“Boxer & Co immersed themselves in our consumer’s journey and used the insights to help us reposition the packaging. As a product extension to our current range, we were overwhelmed by Boxer & Co’s design which stayed true to our existing brand values and then pushed it to the next level.”
Brand Manager, Gourmet Garden