Frankie & Friends
Happy Little Companions
When we were approached to create a modern pet food and accessories brand in a bid to shake up the category, we jumped at the chance to create something packed full of emotion and care – echoing the way we feel about our furry loved ones!
Our brief was to create a one-stop shop for pet necessities, so it was important we created a design system that could work effectively across items from bird feed to dog collars. The pack design centres around modern, colourful illustrations that showcase the animal in their natural habitat. Each pack tells a story relevant to each animal’s qualities whilst still creating a strong and distinctive architecture on shelf.
The brand logo is a friendly and approachable word marque with discoverable elements inside the letters, bringing modernity and emotion into an otherwise dated category.
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“The Boxer & Co. team approached this brief with passion and enthusiasm and executed a design that stands apart from anything in the category. We now have a range of products that connect with the consumer on a visceral level rather than a functional one which makes sense for a category that’s charged with such emotion. We’re really happy with the result!”
Sophie Challenor,
Head of Non Food Brands – Woolworths FoodCo Marketing
