Eliana came to us with a brief to create unique and distinctive packaging for her brand of handcrafted relish.
When we began to explore the visual language for the brand, we wanted to capture the eclectic style that Eliana loved. With 3 products in the range we were able to treat each jar as a bespoke piece of art with its own aesthetic style, delivering a handcrafted look and feel.
The story we told through the packaging is the idea that every label is personally handcrafted by Eliana. We demonstrated this with entirely handmade labels – for Beetroot Relish we hand embroidered the label, giving it a texture and dimension you can’t replicate visually. For the Tomato Relish we hand knitted the label for a nostalgic quality, and for the Sweet Chilli Jam we hand cut the label from paper to appear as more of a scrapbook style.
The result is an ownable design that delivers a unique quirk and aligns with Eliana’s personal style.