Brilliance in Skincare
Boxer & Co. was tasked with evolving and aligning this iconic high price point range. The design needed to work harder to convey the brand’s position and stand out from its competitors. Assisting the shopper in navigating the vast range of over 50 products which spans across 6 sub-ranges was absolutely critical to the task.
To build the brand and unite its core ranges, a flexible architecture system was created to ensure consistency and shelf blocking. Adding silver foils and detailed finishes helped to give the range a new level of sophistication and quality without alienating existing consumers.
A secondary monogram style logo mark was introduced to create a quickly recognisable shorthand for the brand. To aid navigation we created coloured icons for each range and gave the main product benefit more prominence on pack.