Our long term relationship with Brownes has seen us completely redesign their dairy portfolio over the years, in conjunction with several new and natural product formulations.
The ‘flavour cow’ we created heroes farm freshness in a modern way and houses fruit, flavours and illustrations to cue realness and taste in a quirky style. Hand-written fonts and doodles communicate authenticity.
To add fun, the cows were given their own names – like Beryl, Daisy and Doris. A more recent development, Brownes Cream, elevated the design into a premium space by using soft tonal illustrations and hints of gold typography.
The design is instantly recognisable but allows flexibility to play to different category cues across the portfolio.