A Christmas Whine
‘Tis the Season…
For Christmas 2018, Sydney based brand and packaging design agency Boxer & Co. decided to give their clients a traditional gift…but with a twist.
The idea for ‘Christmas Whine’ was born from silly season irks – the clichés that we all love to hate. Australians love a bit of dry humour and the agency decided to tap into that, hence calling the produce ‘whine’ rather than wine.
Premium wines were sourced from South Australia’s Barossa Valley, so the packaging design needed to encompass some traditional wine category cues to pay homage to the quality of the product. This was achieved through a classic wine label shape, an intricately cut neck tag, silver embellishments and a range of vintage fonts.