Packaging is the #1 marketing component for your brand and can be the difference between a product success and failure. Written by sydney-based marketing and packaging expert, gwen blake, this book will guide you through establishing a brand, the mandatory pack elements, common mistakes to avoid, the technicalities of production and how to pick the best design
agency for the job. Features real-life case-studies and advice from australian entrepreneurs and practical tips to use yourself. Packaging A Punch could save you thousands of misspent dollars and help you get your product launched to market faster. This jargon-free book is a straight-talking guide for anyone considering launching a new product in Australia.