DO YOU HAVE A PRODUCT TO SELL BUT NO IDEA WHERE TO START WITH ATTENTION-GRABBING BRANDING AND PACKAGING? DID YOU KNOW THAT YOU HAVE LESS THAN 7 SECONDS TO GET THE CONSUMER TO NOTICE YOUR PRODUCT ON THE SHELF?

Packaging is the #1 marketing component for your brand and can be the difference between a product success and failure. Written by sydney-based marketing and packaging expert, gwen blake, this book will guide you through establishing a brand, the mandatory pack elements, common mistakes to avoid, the technicalities of production and how to pick the best design

agency for the job. Features real-life case-studies and advice from australian entrepreneurs and practical tips to use yourself. Packaging A Punch could save you thousands of misspent dollars and help you get your product launched to market faster. This jargon-free book is a straight-talking guide for anyone considering launching a new product in Australia.

"This book is fabulous! It's fun and readable and explains EVERYTHING you need to know about packaging. If you want your product to stand out and make an impact - and who doesn't - you've just got to read it!”
JULIA BICKERSTAFF, FOUNDER OF THE BUSINESS BAKERY

ABOUT THE AUTHOR

WITH A MARKETING CAREER SPANNING 17 YEARS, GWEN HAS MANAGED PACKAGING DESIGN PROJECTS FOR SOME OF AUSTRALIA'S BEST-KNOWN SUPERMARKET BRANDS. SHE HAS ALSO HELPED MANY ENTREPRENEURS ESTABLISH CREDIBLE BRANDS AND LAUNCH SUCCESSFUL PRODUCTS.

GWEN AND THE TALENTED TEAM AT BOXER & CO. ARE ON A MISSION TO RAISE THE BAR OF AUSTRALIAN PACKAGING DESIGN, ONE BRAND AT A TIME.

"If you are a beginner, the book will fast track your flight to expert. If you are not a beginner, the book is the reference manual you want to keep close at hand."
CANDIDE MCDONALD, CONTRIBUTING EDITOR, PKN MAGAZINE

"Finally small business owners and entrepreneurs everywhere can have the firepower of big companies when it comes to smart, stand-out packaging. Packaging a Punch is a credit to Gwen Blake and Boxer & Co, the masters of packaging in Australia."
ANDREW GRIFFITHS, AUSTRALIA'S #1 SMALL BUSINESS AUTHOR

“I wish "Packaging a Punch" had been around when I started up. It would have saved me heaps of time and headaches involved in learning from mistakes! Highly recommended for any start-up."
KATE WEISS, FOUNDER, TABLE OF PLENTY